A key part of my role was exploring and implementing AI driven tools within the design process, improving efficiency and streamlining collaboration across marketing and production teams. I evaluated emerging tools, tested workflow integrations, and introduced practical systems that reduced production time while maintaining creative standards.
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I led projects from strategic direction through final execution, overseeing brand systems, campaign development, landing pages, and digital assets across multiple client accounts. I worked directly with marketing leads to translate performance goals into structured creative direction and ensured consistency across campaigns.
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I managed the full lifecycle of design initiatives, including scope alignment, timeline management, internal reviews, and final delivery. I also provided creative oversight on ongoing accounts, refined visual standards, and contributed to the evolution of internal design processes as the team scaled.

I led the redesign of the company’s website, shaping a digital presence built for established SaaS founders operating at the highest level of the market. The work focused on aligning positioning, authority, and clarity for a high value audience.
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Working directly with executive leadership, I defined visual direction, information architecture, and user flows, translating business strategy into a structured, conversion focused interface. I built complete UI systems in Figma, developing layout frameworks, component libraries, and scalable design patterns.
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The project included micro interactions and motion systems to reinforce hierarchy and usability, along with the development of a modular backend structure that supported ongoing landing page creation and controlled content expansion. The result was a cohesive system designed to support long term growth and brand positioning.

I worked on branding projects alongside the creative director, designing logos and building brand systems from concept through application. I applied those identities across digital and print materials, translating core brand elements into campaign assets, web pages, and physical collateral.
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I designed UI and UX layouts in Figma, creating landing pages and structured web experiences aligned with campaign strategy. I built components, organized design systems, and prepared assets for implementation across platforms.
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I also produced paid media graphics, social assets, infographics, and print materials, handling file setup, revisions, and final delivery across Photoshop, Illustrator, HubSpot, Unbounce, Squarespace, and Webflow.

I executed action focused photo shoots following detailed creative briefs and mood boards provided by the internal creative team. I worked closely with the creative director to ensure each shoot aligned with visual standards, composition requirements, and commercial usability.
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I photographed high movement subjects in demanding environments, including water sports, trail riding, power sports, sailing, diving, and surfing. Shoots took place in unpredictable outdoor conditions where timing, positioning, and equipment control were critical.
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In addition to shooting, I managed model releases, location permissions, and prop coordination. Each project required delivering more than 70 high quality sequential images per session, structured for commercial distribution and platform use.

I operated broadcast level camera systems, including the Sony HDC-F5500, for live university events and large scale productions. I handled camera positioning, framing, exposure, and coordination within multi camera environments during real time broadcasts.
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I filmed A-roll and B-roll footage for a range of university video projects, including productions for the Polynesian Cultural Center. I worked across different environments, adapting quickly to lighting conditions, movement, and live event constraints.
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I also edited video content for faculty members and student organizations, assembling footage, refining pacing, and preparing final exports for digital distribution and internal use.

I produced physical and digital marketing materials, including infographics, e-books, PDFs, social media graphics, and campaign bundles. I prepared final files for print and digital distribution, managed revisions, and ensured assets met technical and platform specifications.
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I organized and maintained cloud file structures across active projects, built internal iconography and photography libraries, and sourced visual assets to support ongoing campaigns. I handled asset preparation, export settings, and version control to keep projects moving efficiently.

I conducted layout reviews, verified brand consistency, and checked final outputs before delivery to ensure quality standards were met.